It's the attack of the iClones. Or you can call them the jPhones.
No competitor to Apple is likely to replicate what Steve Jobs did with so much panache: combine a wireless telephone, a music player and a Web browser with boundless hype.
But as partners LG and Verizon Wireless prepare to release their answer to the iPhone, they're betting they can provide a more user-friendly product.
The Voyager is one of numerous less-expensive wireless phones with music-playing capability.
Expected to be released in November, the Voyager is part of a new generation of music phones affiliated with the Verizon network. It has many of the features of the iPhone, but offers them differently.
The Voyager plays music, but the device itself only holds 30 songs, compared to the iPhone's 2,000. To expand, the customer can buy a card that expands it up to 4,000 songs.
Sheldon Jones, Verizon's Delaware spokesman, said this will help keep the price down. People can pay for as much music memory as meets their needs, he said. The price of the Voyager has not yet been set. (The iPhone sells for $399, down from its initial price of $599)
One of the Voyager's most striking features is the keyboard. Like the iPhone, it has an on-screen, virtual keypad. But flip it open, and inside there's a miniature QWERTY keyboard. Touch screens can be finicky, and this will provide an easier, more tactile experience, said Jones.
The device uses the 3 gigabyte EV-DO technology to connect to the Internet, faster than the 2 gb EDGE network available on the iPhone.
The Voyager is the next-generation successor to the Chocolate Phone, LG and Verizon's MP3 player with a numerical keypad.
Verizon's other new entries into the music phone market include the youth-oriented Juke by Samsung, a pint-sized music-player/phone that flicks open to reveal a keypad. And there's the Venus, with an upper screen to display video content and a lower screen with a control pad. That will allow people to listen to music and send text messages at the same time.
"For certain audiences, that'll be huge," Jones said.
Sprint released the LG Muziq around the same time the iPhone was released. It has a built-in transmitter that can send music to their car stereo, and does over-the-air downloads. It sells for $99 with a two-year agreement.
"Sprint believes any additional interest in advanced phones that offer applications like music and video is good for the industry as a whole," said Sprint spokeswoman Laura Porter. But once consumers see what features are available, "they'll find Sprint has the pricing, speed and variety they are looking for."
Tim Scannell, president of Shoreline Research in Quincy, Mass., said many of the iPhone competitors will probably be released during the first quarter of 2008, but by then, Apple will already have moved the iPhone several steps ahead, he said.
The fact that the iPhone is now more affordable helps defend it against competitors trying to gain market share on cost, Scannell said.
Verizon has the benefit of a higher-speed network, and may appeal to those not comfortable with a touch-screen keyboard. But the marketplace these days is less than kind to non-iPhone music phones, Scannell said.
"The Voyager is not an iPhone. It's pretty cool, but it's not an iPhone," Scannell said. Verizon is "fighting against that 'you-have-an-iPhone-and-I-don't-have-an-iPhone conundrum,' and that's going to be difficult."
Jones, of Verizon, says a large part of the iPhone's popularity comes from marketing, not a superior product.
"The iPhone had a lot of buzz. Apple does a great job of marketing. But there's one deficit there," Jones said. "Apple does not know the wireless industry. We know the wireless industry."
Mark Siegel, spokesman for AT&T, which partnered with Apple to offer the IPhone, said the iPhone sets a new standard for ease of use and functionality.
"That has spurred our competitors and other device manufacturers to take a fresh look at what they do. You see companies talking about what they are trying to come out with that can compete with the iPhone. That is a good and healthy thing. Innovation breeds innovation," Siegel said.
Kent German, senior editor for the technology Web site CNet, said there are other appealing products on the market that do some of what the iPhone does.
The Sony Ericsson W580 "has a decent music player in it." It has a function where, with a flick of the wrist, the music track changes. "It's a tad gimmicky, but it's kind of cool." He said he also likes the second-generation version of the Chocolate phone.
Speaking of gimmicks, there's the Samsung Upstage, a two-sided device the user flips back and forth between music and the phone. It sells for just $99 with a two-year contract with Sprint.
And the Nokia N95 has a strong media player, a good Internet connection and a camera that's "way better than the iPhone," German said.
"There's not one device right now that is going to offer everything the iPhone offers in a way the iPhone offers it -- the design, integration with Apple, compatibility with iTunes, which is what people really want," German said.
But he said he's still not sold on the iPhone itself.
"The iPhone lacks too much," he said, noting its slower Internet connection speed, its low-tech camera, its inability to send picture messages and failure to use Stereo Bluetooth. "For the music phone to end all music phones, it should have these things."
SOURCE