Thursday, October 4, 2007

AT&T looks to improve its local cell service

Kerrville residents who have wireless telephone service with AT&T can look forward to what the company claims are “quality and capacity” enhancements as part of its $1.25 billion investment in its Texas network for 2007, AT&T announced Wednesday.

The enhanced service is the result of new cell sites and improvements to existing cell towers along Interstate 10 and 13 other state highways.

“Customers in the Kerrville area might notice there are expanded places where maybe they didn’t have the best reception before,” said Natasha Collins, an AT&T spokesman.

She said the voice quality of calls also should improve. “If they heard a garbled noise before, they may not now, with the enhanced coverage.”

Collins said customers should be able to send more text messages and photos over the wireless network, but added that these and other enhancements might not be evident right away, as some of the network improvements are scheduled for the fourth quarter of this year. She added that not every customer is guaranteed improved voice quality, messaging and photo capabilities. “Some customers might already have great quality in voice service, but if there’s one spot along the highway — if they normally drop a call there — they may not now. But it’s not a blanket guarantee.”

Cingular Wireless customers won’t see any changes on their monthly bills as a result of the enhancements, Collins said, because AT&T budgets money each year for beefing up service to its customers. It’s a “proactive” measure, Collins said.

Kerrville is one of 17 Texas cities targeted for improved wireless service by AT&T, including Boerne and San Antonio. For now, the city is essentially an out-of-network community, with customers billed what some refer to as “roaming charges” each time AT&T has to use competitors’ cell towers to make phone connections in the Kerrville area. Collins didn’t think roaming charges per se were being applied to customers’ bills, but said she would look into the matter.

SOURCE.

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